ActiveCampaign is a software platform that was formed with sole intention of automating customers experience through Email marketing, Email Automation / Marketing Automation and CRM tools. ActiveCampaign is a Customer Experience Automation platform founded by Jason VandeBoom in the year 2003. Headquartered in Chicago, Illinois, United States, ActiveCampaign has more than 600 plus employees worldwide who caters to more than 100,000 small businesses to instigate their growth.
With ActiveCampaign companies are able to automate many background processes and communicate effectively with their customers across various channels with personalized, intelligence-driven messages.
ActiveCampaign uses several blocks to build and construct each and every step of Automation to enhance customer’s experience.
Let’s scan and dig deep to unearth more information on the various Automation techniques used by ActiveCampaign in this ActiveCampaign Reviews.
Reach and Engage
ActiveCampaign uses several technical measures to target and connect with the right prospects and to grow your audience level.
You get to scan and have a clear view of the automation connections with each other from a single screen through the Automation Map of ActiveCampaign. The three prime gears of Automation Map are the Map Page, Map links and the Map Shelf. The Map Page enables you to view the automations within your account, the Map Links gives you a clear picture of how and which automations are connected with each other and the Map Shelf provides you with a comprehensive report of the automation performance.
The Automation Goals mechanism of ActiveCampaign helps you view and analyze the contacts movements through your funnel. Firstly it sets specific goal actions that the contacts can choose. After the contacts choose the right action, you can move them to the most appropriate stage of your funnel. The second step allows you to carefully analyze the movement of your contacts to the next stage of your funnel. In the final stage you get the complete report of the contacts that have achieved the goal and the ones that haven’t and consecutively you can alert your sales team or do an automated follow up process.
Measure your contact engagement status through the Subscription forms tool of ActiveCampaign. After you receive the required contact information from your customers, you can use the ActivCampaign subscription forms to initiate the follow up actions immediately. You can start by delivering a lead or initiating a welcome series. Immediately notify your team to follow with the most valued leads. Next track the incoming details of your leads and their potential interests. Based on this data, segment your contacts right away. Finally streamline your contacts by adding them to multiple lists or deals.
The 4 types of ActiveCampaign forms you can choose from are the Inline Form, Floating Box, Modal Pop-up and the Floating Bar.
The Site Tracking tool of ActiveCampaign lets you keep a tab on what products, services and information draws the maximum interest from your contacts. Once you have a definite idea about your contacts interest, it will be a cakewalk for you to actively follow up and convert more customers. Site Tracking allows you to group your contacts based on their action on the website, Automates follow up based on the customers activity on the website and keeps a tab on what works and what doesn’t for your marketing purpose.
Target each contact based on where they are in the customer journey through Facebook Custom Audiences. You can target customers based on their behavior and actions like Visits to your website, Industry, Personal Interests, People who click in your emails, Customer lifetime value, Contact with your sales team and much more.
Nurture and Educate
There are many technical elements available with ActiveCampaign that can be used to guide your audience appropriately. Inform them duly what is available with ActiveCampaign that can help address their needs and requirements.
ActiveCampaign uses the Email Segmentation system to send the exact emails that the audience would like to see and open. In short this technique identifies the unique interests of each customer so that they can frame and send the email to each contact according to what they want to see. With Segmentation you can level up the engagement with your contacts by giving them the right information and also can add a personal touch to your marketing activities.
Fashion your messages and email with the Dynamic content component of ActiveCampaign, so that you can send each person exactly what they need to see. The Dynamic Content system of ActiveCampaign allows you to modify the text and images in the email so that each person receives a unique email instead of a generalized email message.
The Predictive Content element of ActiveCampaign ensures that each contact gets the right message. Predictive content personalizes the email at an individual level so that you can experience higher engagement, and gain rightful information on how to best communicate with your customers.
Through the Event Tracking method, ActiveCampaign allows you to effectively track your customer’s action on your application or membership website and consequently do a follow up with exactly what they are looking for.
Speak to your audience through the Site Messages technique of ActiveCampaign. With this methodology you can indulge in an active and positive conversation that will help build a steady rapport with your audience. Through Site Messages you can send messages based on the customers action on your website and their previous history. Also trigger messages during the most active moment of your site visitors and create striking messages so that it grabs quick attention of your customers.
Convert and Close
After you are convinced of the customer’s confidence and trust in your website, ActiveCampaign lets take quick steps to convert your prospects into a definite deal for your business.
Identify the right prospects to follow up with by using the Contact and Lead Scoring component of ActiveCampaign. Lead Score is a simple number that ascends and descends based on your contacts interaction with your business. Track and find each of their action on your website with this technique of ActiveCampaign.
The Win Probability gives the right guidance to your sales team so that they can divide their work actions appropriately. With the Win Probability system the sales team will be able to identify the rightful deals that require automation and the deals that can be nurtured through a personal touch.
Make use of your productive time appropriately by using the Split Action system of ActiveCampaign. The Split Action technique helps you control your automations so that you can exactly find out which automation works instead of going through a maze of permutations and combinations.
The Attribution tool of ActiveCampaign helps you find the best marketing channel that works best for your website. The Attribution reports gauges the efficiency of all the touchpoints that leads to a customer’s conversion.
ActiveCampaign associates with Salesforce to effectively support your sales activities like managing your sales contacts, send targeted follow-ups directly in Salesforce etc.
Support and Grow
Know the pulse of your customer through ActiveCampaign tools and assess what they want and when they want your service. Ensure to provide maximum satisfaction and happiness to your customer through your service that they come back for more and also bring along their acquaintances.
The Conversational Marketing tool of ActiveCampaign lets you have instant conversations with your customers through different mediums like live chat, email, unified inbox etc. Also Conversations links to all the customer information that you already have so that your team can access it anytime.
Strengthen and keep your links with your contacts steady even while on the move with the Text Message and SMS marketing component of ActiveCampaign. The Message and SMS marketing tool infuses automated SMS system into your workflow and ultimately sends follow ups to your contacts, notifies sales agents and much more.
Another unique tool of ActiveCampaign is the Split Testing mechanism. With this technique you can split the emails and can test the various areas of an email like the Email Subject line, Email content, From Information etc. The Split Testing element allows you to compare your emails against each other so that you can see which content brings more people to your business.
The Predictive sending tool of ActiveCampaign ensures to send your emails at the right time when the recipient is active and highly engaged. With this tool you can attract more eyes on your emails; it removes unwanted assumptions in the marketing area and gives you a definite opportunity to attract more contacts for your business.
The one tool that can manage and handle every nook and corner of your Ecommerce store is the Ecommerce Marketing Automation tool of ActiveCampaign. The Ecommerce Marketing Automation takes care of abandoned carts, email campaigns for your products, discounts and promo codes for your customers etc.
Now that we have a clear idea about the various automation techniques of ActiveCampaign, let’s go ahead and take a sneak peek into the features of ActiveCampaign that is responsible for its efficiency and
ActiveCampaign Features
Personalized Email Marketing-the Personalized Email Marketing adds a personal touch to the email campaigns that helps them target the contacts interests to a great extent. You can see this feature in Email Marketing, Dynamic Content, Segmentation and Messaging tools of ActiveCampaign
Powerful Marketing Automation- the Powerful Marketing Automation feature of ActiveCampaign notes the pain points of Marketing and ensures to ease the process. Automation, Segmentation, Contact Management and Email Marketing are the element that holds this particular feature ActiveCampaign.
Smart CRM- the CRM feature of ActiveCampaign is governed by email and sales automation that streamlines and organizes the customer data on one platform. This feature is displayed in CRM, Win Probability, Lead Scoring and Automation tool of ActiveCampaign.
Website Messaging- Build effective and significant connection with your customers with the Website Messaging feature of ActiveCampaign. This feature enables you to be the sole point of contact for all your customers’ needs and requirements. You can see this feature in Site Messaging, Engagement Tracking, SMS and Segmentation.
Advanced Reporting- Go deep into your data and find out what is working and what is not working for your business with the Advanced Reporting feature of ActiveCampaign.
Training and Support- Access 1-1 support and training through the vast library of ActiveCampaign that houses tutorial videos and help guides.
Migration Services-Move from your current website to ActiveCampaign at no extra cost or just absolutely free.
Gmail Extension- ActiveCampaign gives you an extension to your Gmail account so that you can manage your contacts from anywhere online.
Automation Goals- Gauge your marketing activities through customizable and automated goals of ActiveCampaign.
IOS CRM App- Manage your contacts, send emails and update deals when on the move with the iOS CRM App feature of ActiveCampaign.
ActiveCampaign Solutions
ActiveCampaign solutions are categorized based on Role, Product and Industry.
ActiveCampaign solutions is highly suitable for the organization roles like the Sales team, the Marketing team and the Customer Support team who can perk up on their role with the effective use of these solutions appropriately. The Products of ActiveCampaign solutions include Email Marketing, Marketing Automation, CRM and Sales Automation and Service and Support. Last but not the least the ActiveCampaign Solutions are also apt for several Industry domains such as Technology, Bloggers, Ecommerce, Education, Agencies, Small Businesses and Medium Enterprises.
ActiveCampaign Support
The ActiveCampaign Support team is a well-defined and a well-prepared support body that clearly ensures to provide steady and world-class support to their customers through Live Chat service. Additionally, ActiveCampaign arranges for relevant training webinars based on different subjects pertaining to ActiveCampaign. The ActiveCampaign Customer Support assures to provide steady and unwavering support related to all possible topics such as Automation, Contact Management, Messaging, CRM and much more.
ActiveCampaign Pricing Plans
The ActiveCampaign pricing plans are as follows:
Lite Plan- priced at $9 per month and includes Unlimited Sending, Email Marketing, Send Newsletters, Subscription Forms, Marketing Automation, Chat and Email support and upto 3 users.
Plus Plan- priced at $49 per month and includes Everything from the Lite Plan, Unlimited Sending, Facebook Custom Audiences, Lead and Contact Scoring, Integrations, SMS Marketing, Dynamic Content, Custom User Permissions and upto 25 users.
Professional Plan-priced at $129 per month and includes Everything from Plus plan, Unlimited Sending, Predictive Sending, Customer Attribution and Path to Purchase, Win Probability, Conversion Attribution Reporting, Split Automations, Site Messaging, In-depth onboarding consultation, Automation Strategy Consultation, One-on-One training sessions per month and Up to 50 users.
Enterprise Plan- priced at $229 per month and includes Everything from the Professional Plan, Unlimited sending, Custom Reporting (Beta), Custom Mailserver Domain, Custom Domain, Dedicated Account Rep, Free Design Services, Free Social Data, Phone Support, Uptime SLA and Unlimited users.
Final Thoughts
ActiveCampaign is software that gives utmost importance to the element of Time and this is quite evident from their different Automation tools and their associated features. The one attribute of ActiveCampaign that exhibits brilliance is its user friendly nature that clearly gives the message that you do not have to be a tech-savy to use ActiveCampaign for your business.
Activate your Business Growth with ActiveCampaign, Keep a Steady Relation with your Contacts and Soar high with your Results!
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