ClickFunnels Review- A Maestro in the Sales Funnel Arena

ClickFunnels is definitely not a new name among the entrepreneurs as they have already set their mark in the digital space. A huge showroom of Sales Funnel tools and elements is what ClickFunnels is all about. ClickFunnels is a unified system that offers several features to help people build webinars, landing pages, sales pages and more.  You do not need to be an expert in the areas of Web Designing or Programming to access and use ClickFunnels. This ideally means that any newbie in the digital space can explore ClickFunnels without having the fear of making a mistake or a blunder.

ClickFunnels Tools and Products

Now setting up  your funnel involves a great lot of tools and products from clickfunnel, however the steps to set up your funnels through Clickfunnels is super easy once you have these products in place. 

ClickFunnels offers everything that an entrepreneur needs to establish his brand or business. You name it and they have got the right type of funnel to give you a strong support throughout your business journey.  The three prime reasons as to why business owners opt for ClickFunnels are for:

• Lead Generation
• Sales Generation
• Event Management

Steps to create a Landing Page with ClickFunnels

With a landing page you can receive and convert traffic from an online marketing campaign. A landing page is the first page you see when you click a link. Hence it is very important that your landing page looks extremely inviting and informative by all means. A landing page should be able to handle the online traffic effectively and also should be able to convert potential customers into definite and permanent customers.

Without much further ado, let’s go through the steps to create a brilliant landing page with ClickFunnels:

Step 1: Build a New Funnel 

• Create an account with ClickFunnels and Log in to the account. Click on the Add New tab to add a new funnel. 

• Choose ‘Create a New Funnel’

• A popup will appear asking you to select a goal. Choose Collect Emails funnel type

• Input the Name of the funnel and Select Group Tag. Choose the Landing Pages from the group tags and Click Build Funnel

• You can create a basic funnel with the two funnel steps, an Email Landing Page (Opt-in Page) and a Thank You Page. 

Step 2: Select a Template

• Select the Opt-in page in the left sidebar within your created funnel. The Opt-in page is the email landing page which the prospective customer will see when they visit your funnel.

• You can select the pre-built templates from the many available options. Click on ‘Select Template’  to customize it to match your business needs.

Step 3: Customize and Design your Landing Page

• Click on the Edit Page tab to open the page editor

• You can use this page to design the landing page according to your likes and preference and also customize the design by adjusting the font, background, color and size. 

Landing Page- Advanced Settings

1- Integrations

You can set your autoresponder integrations to coordinate with your new landing page. ClickFunnels gives you Actionetics which is an inbuilt autoresponder service.

 

1- SEO Data

The SEO Metadata is used to update the search engine results, update qualitative information and descriptive professional details as per your business. Choose SEO Metadata from the settings menu to update your landing page settings for search engine optimization.

How can a Landing Page help your Business?

It is technology what actually runs a business now a days and it is imperative that a business requires a website and the help of the social network for a faster establishment. However, websites are just storage spaces for information. The actual players are the landing pages that support a business and here are the reasons why:

Lead Generation

• Landing pages creates mailing lists for your marketing campaigns.
• Emails are considered as the vital instruments used for collecting information from your visitors. 
• Through a landing page you can reduce distractions and encourage visitors to subscribe to your mailing list.

Your Objective becomes the Focal Point

• Deliver marketing campaigns that suit your offers with the landing pages
• A Landing page prepares the visitor on what to expect in the next step, and thereby inviting them to click the call to action button.

What are the features of a Good Landing Page?

A Gripping Headline and a Subtitle

A headline of a landing page is what actually attracts the visitors to your website and it should be:

• Specific and should give prime importance to the objective
• Should be well placed to allow the prospects to comprehend your headline faster
• Should create a lasting effect on the customers mind

Moreover the headline should be well supported by a pre-headline and a subtitle.

A solid story with a genuine purpose

The landing page of your website should have a solid story that is really good enough to lure the customer to accept your offer. Additionally, the content should be short and simple and should not move away from the main objective. End of the day, the visitor should be strongly and positively convinced about your product.

To create an authentic content for the landing page you can:

• Elaborate on the actual purpose of the product. 
• Effectively convince your visitors about the product and its actual value.

Catchy Video or Image

Input dynamic video content or images that will give ideas to your visitor. The images or the video factor should define the effectiveness of your product and business. For that you should:

• Select high-quality content
• Express the right message and feeling to the audience.

Take Action

Encourage the visitor to take action. Once the visitor lands in your funnel, he should be able to find the appropriate tab to take action on his decisions, if not he will automatically leave your sales funnel. On the other hand if there is a call to action button, this will induce the visitor to proceed with the product purchase.

 

Social Backup

Include a social page such as Facebook, or customer’s testimonials on your landing page as a social backup. By doing so, you can gain customers interests and their attention. 

The expanding digital world is creating the perfect opportunity to establish your business without a doubt. Use these simple steps to generate the perfect landing page for your website the will take your business to a whole new level altogether.